Derek Andrew introduced its retail concept boutique in downtown Seattle at the corner of 4th and Virginia in 1995, in what is today The Dahlia Lounge Restaurant. The vision of husband & wife team Derek & Cynthia Federman was to create an intimate retail environment with a distinctly casual, industrial elegance to showcase their self designed product lines, which then included the upscale and casual Derek Andrew labeled Men’s and Women’s collections, as well as several complimentary denim, clothing, accessories and home furnishings brands.
Over the next 5 years, the company expanded, eventually outgrowing its original Seattle location. In early 2000, Derek Andrew relocated its operations to Bellevue, and opened the doors to a new retail flagship store in the heart of the city, across the street from the Bellevue Square Mall in a freestanding, modern industrial space.
The cool vibe and eclectic ambience of the new Bellevue flagship store was designed and built by Derek, and each element comes together to create a completely unique shopping experience. The exterior is edgy and enticing to Derek Andrew’s fashion-forward clientele, with a recycled dark wood and glass windowed storefront that features Derek Andrew’s current season products. Inside, old meets modern with simple, stark white walls and raw cement floors contrasted with sandblasted turn-of-the-century old growth timber beam ceilings, from which hang elegant crystal chandeliers, alongside thoroughly modern spotlighting. The environment that has been created provides shoppers with the same simple, stylish and luxurious design sensibilities that have served to make the company’s Twisted Heart, TwillTwentyTwo, and Corson brands so successful. A 40-foot long, 3-tiered wall of denim features an extensive selection of the most sought after premium denim products in the market, lit spectacularly from above by a polished steel theater truss complete with stage lighting. Shopping at Derek Andrew is both a royal and thoroughly modern experience, where guests can lounge on white leather Louis XV style chairs set in front of the sleek, raw concrete and steel fireplace.
As distinct as the physical environment of the store is, its product offering and presentation are equally extraordinary. It is Cynthia’s sense of style and keen eye for fashion in her selection of the store’s product range that has to a great extent resulted in the store's enormous success and popularity. Her style embodies both the look and the lifestyle of the customer.....casual and effortless, but chic and stylish. Catering to daughters and mothers alike, Derek Andrew's one-of-a-kind boutique has captivated Bellevue’s most fashionable women, giving them what they want to wear in everyday life, and inspiring them to build a versatile, sophisticated and glamorous wardrobe for themselves.
